Under Armour
Unlike Any

An immersive and artistic campaign press launch with female empowerment as its backbone

To launch the Unlike Any campaign for Under Armour’s new women’s line, the brand developed a series of poetic video montages, each highlighting an athlete and poet pairing with voiceover to silent film. The videos were shot in specific environments, both urban and natural, industrial and organic. This juxtaposition was highlighted in the design of the event environment via steel dioramas that encased borrowed landscapes, text and poetry alongside product. Guests were transported into a multi-sensory environment of dappled forest light and the musky scents of wood and moss.