KinderCare NAEYC

A modern and minimal pop-up for teachers evinces a child-centric brand through form, color, and illustration

Storytelling as both expression and learning sit at the heart of KinderCare’s educational methodology. Through this unifying theme of storytelling in its many forms - books, spoken word, and illustration - KinderCare demonstrated leadership in the early childhood education space at NAEYC 2016. A book nook donation booth, reading space, and on-site live illustration allowed for stories to be told, remembered, and celebrated while educators explored the brand and its core values.

Creative Direction: Kit Chow
Design: Dan Whipple
Agency: Grow Marketing