Old Navy Summer Launch

An editor preview for Old Navy’s 2015 Summer Collection infused with color, fun, and patriotism

With the challenge of creating a summer-inspired space in the dead of winter for the 2015 Summer Collection Editor Preview event, this showroom was transformed into a vibrant summer block. To stay true to the brand, inspiration was pulled from Old Navy’s seasonal iconography. 2D graphics become 3D objects for a playful, yet elevated design concept while stacked, monochromatic blocks incorporate each product story's juicy color palette and iconic patterns. 

Design: Kit Chow
Photography: Sara Kerens
Agency: MKG