Nest
Best Buy Achievers 2017

A flat-pack, branded smart home environment to showcase Nest products

 
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Interactive storytelling and exploration are embedded in this packable pop up for Nest. With the goal of showcasing Nest as a smart home category leader, this pop up — demonstrating both indoor and outdoor use cases — utilized Nest’s brand style to illustrate unique storylines to underscore the value of Nest’s full product line. With the playful overlay of 3D elements on 2D graphics, the experience offered tangible examples of everyday use cases while allowing for discovery through a series of hidden easter egg moments, all within a tight footprint.

 
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Creative Direction: Kit Chow
Design: Nic Ter Meer, Amy Yu Gray
Agency: Grow Marketing

Melissa Chow