Glamour
Street Glam 2014

A New York 2014 Fashion Week Pop-Up, Glamour Streetglam invited the public to experience their partner brands' products first hand. With the goal of bringing the fun and quirky quality of street fashion inside the Chelsea Market space, our concept mimicked a boutique street look and feel with asymmetrical, white-framed "buildings". Pops of pink were incorporated to bring in an added punch Glamour's brand color. Directional floor graphics also played a large role, guiding guests to each individual activation and brand storefront.