Google
Verizon Series 2018

A B2B pop-up designed to educate through live interactive touchpoints to highlight the Google Pixel 2 phone

Designed to underscore Google’s commitment to the Verizon partnership, this cheeky product “bar” spotlighted Pixel 2 product highlights with tchotchkes and interactive activities. Discoverable moments on the shelves were uncovered via the phone’s apps and capabilities in real time with the aid of Google specialists. The product bar gave Verizon store associates an indelible experience that both educated and equipped them with the tools to be stronger advocates of the brand and product.

Google brand colors were balanced throughout as pops of color overlaid on an industrial wooden frame. Exposed framing and lighting created a raw, yet inviting environment infused with cues for celebration: confetti graphics and colored lights.

Creative Direction: Kit Chow
Design: Giulietta Tripoli
Agency: Grow Marketing