Old Navy Fall Launch

An editor preview to highlight the silhouettes of the 2015 Fall Collection

With the goal of highlighting and elevating the Old Navy’s Fall Collection while staying true to the casual nature of the brand, the design of this preview event revolved around soft textures and elegant shapes overlaid on industrial materials. By using subtle textures such as a white ombre on plywood—a material that suggests the process behind making and production—the product is elevated yet still approachable. Cutout silhouettes juxtaposed against soft colors and textures are applied throughout the space while a plywood tree acts a the central moment in the showroom.

Design: Kit Chow
Photography: Sara Kerens
Agency: MKG