OLD NAVY SPRING EDITOR PREVIEW

Role: Lead Designer

Project Date: May 2015

Responsible for: Event Design, Architectural Renderings, Environmental Graphics, Construction Drawings, Propping & Styling

Editors escaped to 3 destinations to explore patterns amidst tonal vignettes in which 3 themes - 70s Revival, Modern Riviera, Urban Nomad - drove the spring 2016 campaign for Old Navy. The challenge was to create three separate spaces under one roof, each of which spoke to its own theme while simultaneously creating a cohesive brand and event environment. Gradients and fabric textures such as linen and canvas were used to tie each theme together. Tones used to differentiate. 

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