SPA by JW Pop-Up

Role: Lead Designer

Project Date: July 2014

Responsible for: Event Design, Environmental Graphics, Architectural Renderings, Propping & Styling

SPA by JW launched a series of pop-up spas to give editors a taste of what their new line of spa services and products has to offer. Each pop-up showcased the spa's product line and offered guests a fifteen minute massage followed by a beauty consultation. The design was guided by an aesthetic composed of curvilinear lines, soft tones, and natural textures evocative of the "Quietly Powerful" brand voice.